KEVINXU4REAL
I am Huilin(Kevin) Xu.
A UI/UX designer and Business Analyst. The difference between a good design and a perfect design is the ratio. I am passionate about leveraging data analytics to deepen our understanding of human behavior and cognitive processes. I aim to contribute to projects that transform data-driven insights into actionable strategies, solving real-world challenges and driving innovation.
THE STORY BEHIND
KEVIN XU
I’m Huilin Xu, a graduate student at Purdue University pursuing a Master’s in Business Analytics and Information Management. With a background in Cognitive Science from UC San Diego and hands-on experience in product design, data analytics, and UX research, I bring a unique perspective to solving business challenges. I’ve contributed to digital innovation at companies like Xiaohongshu and OUTFRONT Media, focusing on B2B strategy, user experience design, and data-driven decision-making. I’m passionate about creating technology that bridges insight and impact—especially at the intersection of analytics, design, and behavior.
